5 steps to promote your new website
If you have a website launch on the horizon, you'll want to pay attention to the following advice!
You can't simply launch a website and expect people to show up — you have to invite them to the party.
Here's how to hit the ground running after your website launch day to keep the website traffic flowing.
1. Tell everyone you know.
Yes, EVERYONE. Your networks are more powerful than you might think — they’re filled with people who want to see you win!
Capitalize on the excitement of a new website launch and start spreading the word to friends, family, and professional contacts.
2. Develop a social media strategy.
The fresh launch excitement is unfortunately fleeting, so it’s up to you to use digital marketing strategies that keep the drumbeat going.
Social media is a powerful tool for driving traffic to your website. Identify your target audience, figure out which platforms they’re on, create engaging content, and build relationships with them over time.
3. Create valuable content.
The best way to grow an engaged, loyal following is to build personal connections with your audience. Achieve this with content that provides value to your followers based on their interests & needs, and gives them an opportunity to get to know you.
For example: answer a common question you get from clients; offer a solution to a problem your target audience likely experiences; share a personal fact or insight that's relatable.
4. Build an email list.
Social media is just one way to stay in touch with your audience, and it takes time to build a following. Email, on the other hand, is much more valuable marketing real estate because users have intentionally given you access to their inbox, and there isn't a pesky algorithm that may stand in the way of followers seeing your content.
Build your email list with free perks. Use your list to share the high-value content you’re creating and send users back to your site.
5. Track your analytics.
Your website and digital marketing strategy should be ever-evolving. Set a plan to regularly track your website analytics to see who visits your site, from where, and for what content. Determine whether this aligns with your goals or if you need to adjust your marketing strategy or website content accordingly.