Chakra Power Yoga
Branding ❋ Website DesignWe created a brand identity and designed a refreshed website for this growing collective of local yoga studios.
Brand Identity:CPY managed to survive the pandemic-era shutdowns and restrictions and are now emerging into a period of expansion.
Their previous Squarespace website was haphazardly updated throughout the years, lacking organization, clear messaging, and any cohesive branding.
We first needed to clean up CPY’s brand identity. We nailed down their target audience and gave voice to their brand personality, which we translated into a visual brand identity (color palette + typefaces) for the website and all digital marketing materials.
WEbsite Design:CPY’s website design reflects their vibrant and welcoming personality, inviting potential new students to feel at home before even setting foot inside the studio doors.
CPY requested a website that is fun, playful, and interacts with the visitor. Interactive elements like hover effects, image galleries, and videos bring the website to life.
Despite the custom coding, the website is still as simple to manage on the back-end as a standard Squarespace website, and is designed to grow alongside the business.
MindBody Integration:By integrating Mindbody, students can easily sign up for classes and purchase new memberships & class packs without ever leaving the website.
Before
After
“I’m so obsessed with my new website — it’s like everything I could have dreamed of and way more!”